Privacy Policy

Internet consumer privacy is of paramount importance to and our advertisers. The following statement, effective June 1, 2004, outlines our policies and principles regarding online privacy. is committed to protecting the privacy of consumers and to do our part to maintain the integrity and security of the Internet. Because of the changing nature of consumer needs and our business itself, reserves the right to modify this policy statement at any time without notice. As such, and since we want to always make certain that our privacy policy is clearly understood, we recommend that you review this Privacy Statement periodically to note any changes that may have occurred. Please forward any comments you may have regarding this policy to us at

Personally Identifiable Information (PII)

When an Internet consumer clicks on one of's placed advertisements, does not collect any personally identifiable information regarding the consumer who clicked on the ad (e.g. name, address, social security number, e-mail address).

Non-Personally Identifiable Information (Non-PII)

When an Internet consumer clicks on one of's placed advertisements, collects what the industry terms as "ad delivery and reporting data" (Type of Browser, Operating System, IP address, domain type, page(s) visited, date and time of when an Internet consumer has responded to an advertisement). This type of information is defined by the Network Advertising Initiative (see Network Advertising Initiative section below) as Non-Personally Identifiable Information (Non-PII) "ad delivery and reporting data". This means that none of the data can be linked to any individual Internet consumer, and therefore it cannot be used for profiling purposes. retains all ad delivery and reporting data indefinitely, for accounting and auditing purposes.

In addition does not collect any specific non-personally identifiable information (e.g. age, gender, interests, income-range) that could potentially be linked with other data to identify individual Internet consumers for the purpose of profiling.


When an Internet consumer views a served advertisement for the first time, a cookie is placed within their computer. A cookie is a unique tag that is issued to the Internet customer and is used to identify individual computers. The purpose of the cookie is to allow the ad placement company to deliver advertisements that have a greater degree of relevance to the consumer, even though that consumer is, in essence, anonymous to the ad placement company. Consumers who wish to remove this cookie and disable their web browser from receiving further cookies can do so by following the instructions provided by their browser's manufacturer.

Ad management and Reporting Data - Use of Cookies

When a consumer clicks on an ad placed by, they are assigned a unique number, known as a cookie, which is recorded and stored on their computer in their web browser's cookie file. Cookies do not harm Internet consumer's computers.

Cookies help us to reach several of our key goals, such as providing Internet users with a more fulfilling, results oriented experience on the web, and increasing the amount of relevant material viewed by Internet consumers.

Non-Personally Identifiable Client Data sometimes collects non-personally identifiable information from our clients. Non-personally identifiable information is also known as "demographic" data and includes information such as age, gender, geographic location. We use this information to refer consumers to appropriate partners.

All personally identifiable data provided by individual clients will be kept in strict confidence by and will be treated with the same level of respect and care that treats its other proprietary information and trade secrets. will never sell, rent, exchange or barter any personally identifiable information to or with any third party for financial gain or marketing purposes.

Security Precautions makes every effort to maintain the security of its network and the data we collect. Any data that is stored on's servers is treated as proprietary and confidential.

Children's Privacy

As of April 21, 2000 the children's Online Privacy Protection Act became effective. The regulations apply to the online collection of personal information from children under the age of 13. is very sensitive to the issue of children's privacy and makes every effort to protect the privacy of children using the Internet.'s web site, products, and services are not developed for or directed at children. Our policy is not to permit anyone under the age of 13 to do business with us.

Contacting Us

For more information or if you have questions or concerns regarding's Privacy Policy, please see contact us.